10 spots. One group. Your moment
We're Jana and Leni – traveling content creators and photographers. And three years ago, we were exactly where you are. Posting into the void. Saying yes to €150 jobs. Wondering if this would ever actually work.
We figured it out – not through luck, but through trial, error, and a lot of uncomfortable pitches.
Now we've worked with brands like VANS, IKEA, Google, Fujifilm, TUI, The Ritz Carlton, and W Hotels.
Shoot Your Shot is the program we wish we had back then.
No fluff. No theory. Just the exact strategies, templates, and feedback we needed – and never got. This is our mission: to give you everything it takes to turn your creativity into a real business. Together. In a small group. With real support.
Sounds familiar?
- You take beautiful photos – but nobody sees them.
- You want to work with brands – but don't know how to start.
- You have no idea what to charge – so you don't charge at all.
- You keep waiting until you're "ready" – but ready never comes.
You're not missing talent. You're missing structure, strategy, and someone who's been where you are.
This program is for you if...
- You take stunning photos but nobody sees them
- You have no idea how to find your style
- You want to work with brands but don't know where to start
- You need structure, guidance, and real feedback
- You're tired of going in circles
- You're ready to treat your creativity like a business
Everything you need to go from posting for free to getting paid.
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Find Your Signature Style
Develop a clear creative identity that feels authentic to you and recognizable to others.
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Grow Your Audience
Create powerful content and personal branding that attracts the right people - and keeps them engaged.
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Direct With Confidence
Plan and lead story-driven shoots with ease, clarity, and creative direction.
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Edit With Intention
Master editing, film-inspired looks, and build a consistent aesthetic across all your content.
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Build Your Portfolio
Create a strong portfolio and pitch deck that clearly shows your value and vision.
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Work With Brands
Learn pricing, outreach strategies, and how to land and manage brand collaborations.
@straightouttalens
JANA
Creative Director & Photographer
Worked with: VANS, IKEA, Carlsberg
Known for: Bold, intentional visuals & helping creators find their signature style.
@lenigruber
LENI
Content Creator & Photographer
Worked with: TUI, Google, Fujifilm, W Hotels, The Ritz Carlton
Known for: Turning visuals into storytelling – and storytelling into paid work.
More than a course. A 12-week transformation.
- 6 deep-dive live calls – Interactive sessions, not just lectures
- 20-minute private coaching call – 1:1 time with your mentors
- 12 weeks of WhatsApp support with personal Loom feedback
- Worksheets, guides, resources & weekly challenges
- Small group of 10 people for real feedback and accountability
Don't know if it's the right fit?
We get it. €1,200 is an investment. And you want to make sure this is actually for you.That's why we offer a free 15-minute call. No pressure. No pitch. Just clarity.We'll talk about where you're at, what you want to create, and whether Shoot Your Shot ca
Real Creator Experiences
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George
@georgevisuals“As an experienced videographer, I found real value in being part of a community of like-minded creators. Leni has a unique way of blending the creative and business sides of being a social media creator. Every session was packed with actionable insights and honest conversations that elevated my production workflow. My favorite part was trading ideas on gear, editing, and storytelling with others in the group because it gave me fresh perspective and sharpened my process. If you’re serious about content and want to grow with people who get it, this is the place to be.”
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Sophia
@shotby.sofI was immediately inspired by the lifestyle they had built, getting paid to create and travel. They helped me return to the basics of photography and taught skills that go far beyond just hitting record on a phone. More importantly, they created a space where I felt supported to show up online and push past my comfort zone. Before, I wasn’t comfortable posting on social media, but now I feel confident, clear, and excited to share my work.”
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Allie
@adventurematt“Joining this program ended up being one of the best decisions I’ve made. I had never even picked up a camera before, but they made everything accessible and approachable. They met each of us exactly where we were and created an environment where everyone could grow. Beyond the technical side, they taught the business of content creation and how to think like a creator. I left with new skills, new friends, and a new sense of what’s possible.”
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Lina
@goodlifeseekerss“I came in not knowing how to use my camera at all. It had been sitting in a box for two years, and every YouTube tutorial felt overwhelming. Leni made everything simple. She taught me how to get better angles, how to work with lighting, and how to edit my photos and videos without overcomplicating anything. I felt completely supported as a beginner. Beyond the technical skills, I gained confidence filming in public and stopped caring so much about outside opinions. Since then, I’ve been creating consistently and even started building my own content brand. I would recommend working with them to anyone, beginner or not.”
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Theresa
@theresareisinger“Their ability to teach complex techniques in a simple, hands-on way is unmatched. I gained invaluable skills, from mastering light and composition to understanding how to build a strong brand and get clients. They helped me see photography, videography, and social media from both a creative and entrepreneurial perspective. It completely leveled up the way I approach my work.”
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Matthew
@adventurematt“Working with Leni was one of the most impactful learning experiences I’ve had. I’ve never gotten much out of traditional courses or YouTube videos, but learning directly from her, getting real-time feedback, and seeing exactly how to improve was next-level. Everything was hands-on and practical from shooting to editing. I connected with incredible people and left feeling inspired, more confident, and way more capable creatively. I’m still applying what I learned every day.”
Your creativity deserves to pay you.
The 12-week program that helps you build your style, grow your audience, and finally get paid for your work.
Start: Feb 15, 2026 | Spots: Limited to 10 | Investment: €1,200
FAQ – All Your Questions, Answered
Who is this course for?
For photographers and creators who take great photos but want to build a clear style, grow their audience, and start getting paid by brands and clients.
Do I need to be advanced to join?
No. You just need basic photo knowledge and the desire to grow. We guide you through everything: shooting, editing, branding, and business.
What equipment do I need?
A camera (or to start even a phone with good quality), Lightroom (mobile or desktop), and access to Instagram. That’s it.
How much time do I need per week?
Around 2–4 hours for calls, assignments, and posting challenges. You’ll see the biggest results if you stay consistent, but everything is designed to fit into a busy life.
Will I get personal feedback on my work?
Yes. You’ll receive feedback during the calls + personal Loom reviews on your assignments throughout the 12 weeks.
Will I have a finished portfolio at the end?
Yes. Building your portfolio is a core part of the program. You’ll create your own portfolio and pitch deck with our guidance.
Are the calls recorded?
Yes. All calls are recorded and uploaded so you can rewatch anytime.
IS THERE A PAYMENT PLAN?
Yes, you can pay in 2–3 installments. Send us an email and we will find a way to make it work.