The focused deep-dive into Pricing & Pitching

guided by Jana and Leni, two photographers who made every mistake in the book. Worked for free. Got ghosted. Dropped their price too fast. And then figured out how to do it right.

And yes - you will send your first real pitch before the weekend ends.

September 4 + 11 | 2PM CET | Pricing
September 5 + 12 | 2PM CET | Pitching


*limited spots / early bird until 09.08

  • "I landed my first paid job with a 2000€ pay check."

    "I landed my first official deal as a photographer on a retreat in Morocco. And a two-day content shoot with a 2000€ paycheck. " - Ronja

  • "Now I feel like I can actually do this."

    "Before SYS I had absolutely no idea about contracts, pitching, or pricing. Photography was still a hobby. Now I feel like I can actually do this." - Laura

  • "SYS finally gave me the clarity I needed"

    "I felt lost, overwhelmed, and kept comparing myself to people who are nothing like me. SYS finally gave me the clarity I needed." - Nicole

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You're talented.

You're just missing the business side.

You spend hours creating content...

...but still don't know:

  • what to charge
  • how to negotiate
  • how to write a pitch that gets replies
  • how to turn followers into paying clients

You're not alone.

We've been there too.

the solution

INTRODUCING SYS WEEKENDS

Two focused live online workshops.
Two weekends.
Two skills that can completely change your business.

No fluff.
No overwhelming commitment.

Just practical strategies you can implement immediately.

PRICING WEEKEND

Stop guessing your prices.
- Two live sessions. Real math, real invoices, zero guessing.

September 4 + September 11
2PM CET

You'll learn:

✔️  Build your rate live - walk out with a number you can actually defend
✔️ Charge for usage rights most photographers give away for free
✔️ Kill "that's too expensive" before it kills your deal
✔️  Copy our actual proposals - the ones that got a yes
✔️ Raise your prices without feeling guilty

September 4 + September 11

includes:
Two live calls (2 hours each), workbook and practical exercises,
Live Q&A, Recording, WhatsApp group / support

Pitching weekend

Stop waiting for opportunities.
Learn how to create them.

September 5 + September 12
2PM CET

You'll learn:

✔️ Find brands that actually fit your vibe
✔️ Write a pitch that gets opened - not deleted in 2 seconds
✔️Hear the pitch that landed a paid deal - full text, real result
✔️ Build long-term partnerships
✔️  Find the right person in 5 minutes instead of guessing at "info@"

September 5 + September 12

includes: Two live calls (2 hours each), workbook and practical exercises,
Live Q&A, Recording, WhatsApp group / support

We're reading our worst pitches out loud. The deal we almost lost by not following up. The message that saved it. Our actual DMs - the good, the bad, the deal-closing.

WHO WE ARE

WHY LEARN FROM US?

Hey, we’re Leni (@lenigruber) & Jana (@straightouttalens).

Over the past years we’ve worked with brands like Vans, IKEA, Carlsberg, TUI, Google, Fujifilm, W Hotels & The Ritz-Carlton - and turned our creative work into a real, sustainable business.

Everything we teach comes from real experience - not theory. No gatekeeping.

Just the things we wish someone had taught us years ago.

  • RONJA

    "I absolutely LOVED the Pitching module! It brought everything together. I could combine my marketing knowledge, design, aesthetics, and storytelling to create pitches for my favourite brands and hotels. The creative possibilities felt endless, and thanks to all the real examples, templates, and guidance from Leni & Jana, it was so easy to put everything into practice.

    I've taken a lot of online courses, but SYS has been one of the best investments I've ever made. You can truly see how much time, thought, and love went into every single detail. I also loved how openly you shared your personal experiences - it added so much value and made everything feel incredibly genuine."

  • Laura F.

    "SYS gave me a level of clarity that's honestly hard to describe - and that was exactly what I was hoping for. I learned so many small things that ended up making a huge difference, and for the first time, I truly felt like I knew what I was doing.

    The Pitching module especially changed everything for me. It helped me understand how to start building real connections with my audience and potential clients, and I feel like my skill set has grown immensely. Even more than that, my mindset completely shifted from day one, and the motivation I gained was incredible.

    The community was another highlight. Even though many of the girls were further along than I was, I never felt like I was behind. Everyone was so supportive and inspiring, and it genuinely felt like we were growing together."

  • nicole

    "The Pricing & Pitching modules were incredibly valuable—especially all the tools, templates, and real-life examples you shared. They completely changed the way I think about my business.

    It's hard to put into words just how much this course shifted my mindset. I honestly didn't expect it to hit me this hard (in the best way possible). From the very first call, I had so much drive, motivation, and excitement. I was constantly full of new ideas, goals, and plans for my business.

    Since joining SYS, I've grown my Instagram account, set clear business goals, landed an ongoing social media management client, reduced my hours at my day job, and I'm even registering an advertising agency business alongside my current work.

    It was intense in the best possible way because it challenged me to rethink so much, but I loved every minute of it. I looked forward to every session and couldn't be happier to be part of this community."

  • LAURA

    "Before SYS I never knew where to start with pitching. It felt really time-consuming, so I kept overthinking it and was scared of doing it wrong. I also thought €500 for a 4-hour shoot was already a high rate.

    Now, I'd just go for it. I have a much better understanding of pitching, and instead of overthinking, I'd apply what I've learned. Pricing was a huge eye-opener too. I realised how many costs I wasn't including before, and I now feel much more confident charging higher rates.

    My biggest takeaway was understanding everything that actually goes into my pricing. There were so many things I didn't even know I could charge for.

    Even if you're already good at what you do or have taken courses before, it's always worth learning more. You'll always gain new knowledge, especially in the areas where you still lack confidence."

  • Sophie

    "The Pricing & Pitching course was a total eye-opener. It gave me a clear understanding of what I can actually charge, what's considered industry standard, and how to confidently pitch myself instead of waiting for opportunities to come to me.


    Before joining, I hadn't even registered my business and felt completely overwhelmed. I had no idea how to price my work or find clients. Since the course, I've registered my business, sent my first invoices, raised my prices, had my highest offer of €450 accepted, and confidently sent out a €950 proposal - something I never would have done before. It gave me the clarity and confidence to finally treat my photography like a real business."

  • LENA

    "I never really knew how to pitch in a way that made me stand out. I would just message brands saying I'd love to work with them. Learning how to pitch the value I can bring completely changed my perspective and made my work feel much more valuable.

    Now, I spend more time researching brands, figuring out what they're missing, and thinking about what I can offer them. It has helped me come up with so many creative ideas.

    My biggest aha moment was the pricing formula. I had never approached pricing that way before, and it gave me much more clarity.

    If you have great ideas but don't know how to sell them, this module gives you the strategy and confidence to do it."

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Looking for the full experience?

The Weekend Workshops are designed to help you master one specific skill.

If you're ready to build a profitable creative business from the ground up, Shoot Your Shot Mentoring is our signature 12-week group program designed to help photographers & creators build a business that lasts.

Inside, we dive deeper into:

✨ Finding your niche & creative identity
✨ Building a standout portfolio
✨ Pricing & pitching
✨ Working with dream clients
✨ Social media & personal branding
✨ Contracts, workflows & client communication
✨ Business strategy & long-term growth

Live coaching. Real feedback. A supportive community.

Because building a successful creative business takes more than just one skill.

Want to learn more?

If you know you’re meant for more than this… it's time to shoot your shot

LETS GO

ALL YOUR QUESTIONS ANSWERED

Do I need to be part of the SYS Academy?

No. The SYS Weekends are completely standalone and open to everyone.

What's the difference from the SYS Academy?

The Academy is a 12-week transformation with 1:1 feedback, tasks, portfolio review and coaching. The Weekends are a focused skill-boost on one topic with Q&A but no personal feedback. Two different products for two different moments.

Can I book just one weekend?

Yes. Each weekend is bookable separately - Early Bird €299, regular €349. The bundle saves you at least €99.

What if I can't attend live?

All sessions are recorded with permanent access. But being live is where the real value is — Q&A time and your own questions in real time.

How long does the WhatsApp group stay open?

1 week after the last session per weekend. Bundle = 2 weeks total. Then the group closes.

Is there a payment plan?

Yes :) 2–3 installments available. Email office@lenigruber.com and we'll make it work.