The focused deep-dive into Pricing & Pitching

guided by Jana and Leni, two photographers who made every mistake in the book. Worked for free. Got ghosted. Dropped their price too fast. And then figured out how to do it right.

And yes - you will send your first real pitch before the weekend ends.

September 4 + 11 | Pricing
September 5 + 12 | Pitching


*limited spots

  • "I increased my rates by €800 after SYS."

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  • Column"I landed my first paid hotel collaboration."

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  • "I finally stopped guessing what to charge."

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You're talented.

You're just missing the business side.

You spend hours creating content...

...but still don't know:

  • what to charge
  • how to negotiate
  • how to write a pitch that gets replies
  • how to turn followers into paying clients

You're not alone.

We've been there too.

the solution

INTRODUCING SYS EXPOSED

Two focused live workshops.
Two weekends.
Two skills that can completely change your business.

No fluff.
No overwhelming commitment.

Just practical strategies you can implement immediately.

PRICING WEEKEND

Stop guessing your prices.

You'll learn:

✔️ How to calculate your rates
✔️ Usage rights (without leaving money on the table)
✔️ How to price confidently
✔️ Negotiation strategies
✔️ Creating professional offers
✔️ Raising your prices without feeling guilty

September 4 + September 11

PITCHING WEEKEND

Stop waiting for opportunities.
Learn how to create them.

You'll learn:

✔️ Find brands that fit you
✔️ Write pitches that get opened
✔️ Follow-up without sounding pushy
✔️ Build long-term partnerships
✔️ Land more paid collaborations

September 5 + September 12

WHO WE ARE

WHY LEARN FROM US?

Hey, we’re Leni (@lenigruber) & Jana (@straightouttalens).

Over the past years we’ve worked with brands like Vans, IKEA, Carlsberg, TUI, Google, Fujifilm, W Hotels & The Ritz-Carlton - and turned our creative work into a real, sustainable business.

Everything we teach comes from real experience - not theory. No gatekeeping.

Just the things we wish someone had taught us years ago.

WHATS INCLUDED

Every workshop includes:

✔️ Two live sessions (2 hours each)
✔️ Workbook
✔️ Practical exercises
✔️ Live Q&A
✔️ Recording

  • SOFIA

    I was immediately inspired by the lifestyle they had built, getting paid to create and travel. They helped me return to the basics of photography and taught skills that go far beyond just hitting record on a phone. Before, I wasn’t comfortable posting on social media, but now I feel confident, clear, and excited to share my work.”

    @shotby.sof 
  • Theresa

    “Their ability to teach complex techniques in a simple, hands-on way is unmatched. I gained invaluable skills, from mastering light and composition to understanding how to build a strong brand and get clients. They helped me see photography, videography, and social media from both a creative and entrepreneurial perspective. It completely leveled up the way I approach my work.”

    @theresareisinger 
  • ALLIE

    “Joining this program ended up being one of the best decisions I’ve made. I had never even picked up a camera before, but they made everything accessible and approachable. They met each of us exactly where we were and created an environment where everyone could grow. Beyond the technical side, they taught the business of content creation and how to think like a creator.”

    @alliebuntig 
  • MATT

    “Working with Leni was one of the most impactful learning experiences I’ve had. I’ve never gotten much out of traditional courses or YouTube videos, but learning directly from her, getting real-time feedback, and seeing exactly how to improve was next-level. Everything was hands-on and practical from shooting to editing. I connected with incredible people and left feeling inspired, more confident, and way more capable creatively. I’m still applying what I learned every day.”

    @adventurematt 
  • George

    “My favorite part was trading ideas on gear, editing, and storytelling with others in the group because it gave me fresh perspective and sharpened my process. If you’re serious about content and want to grow with people who get it, this is the place to be.”

    @georgevisuals 
  • Lina

    “I came in not knowing how to use my camera at all. It had been sitting in a box for two years, and every YouTube tutorial felt overwhelming. I felt completely supported as a beginner. Beyond the technical skills, I gained confidence filming in public and stopped caring so much about outside opinions. Since then, I’ve been creating consistently and even started building my own content brand. I would recommend working with them to anyone, beginner or not.”

    @goodlifeseekerss 

Looking for the full experience?

The Weekend Workshops are designed to help you master one specific skill.

If you're ready to build a profitable creative business from the ground up, Shoot Your Shot Mentoring is our signature 12-week group program designed to help photographers & creators build a business that lasts.

Inside, we dive deeper into:

✨ Finding your niche & creative identity
✨ Building a standout portfolio
✨ Pricing & pitching
✨ Working with dream clients
✨ Social media & personal branding
✨ Contracts, workflows & client communication
✨ Business strategy & long-term growth

Live coaching. Real feedback. A supportive community.

Because building a successful creative business takes more than just one skill.

Want to learn more?

If you know you’re meant for more than this… it's time to shoot your shot

LETS GO

ALL YOUR QUESTIONS ANSWERED

Who is this course for?

For photographers and creators who take great photos but want to build a clear style, grow their audience, and start getting paid by brands and clients.

Do I need to be advanced to join?

No. You just need basic photo knowledge and the desire to grow. We guide you through everything: shooting, editing, branding, and business.

What equipment do I need?

A camera (or to start even a phone with good quality), Lightroom (mobile or desktop), and access to Instagram. That’s it.

How much time do I need per week?

Around 2–4 hours for calls, assignments, and posting challenges. You’ll see the biggest results if you stay consistent, but everything is designed to fit into a busy life.

Will I get personal feedback on my work?

Yes. You’ll receive feedback during the calls + personal Loom reviews on your assignments throughout the 12 weeks.

Will I have a finished portfolio at the end?

Yes. Building your portfolio is a core part of the program. You’ll create your own portfolio and pitch deck with our guidance.

Are the calls recorded?

Yes. All calls are recorded and uploaded so you can rewatch anytime.

Is there a payment plan?

Yes, you can pay in 2–3 installments. Send us an email and we will find a way to make it work.