because it's time to shoot your shot - literally.

For everyone who knows they’re meant for more in 2026 - starting Feb 15.

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Leni <3

Photography Business Course

Photography Business Course

€999,00 EUR
€1.200,00 EUR €999,00 EUR
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The 12-week photography & creator program that helps you build your style, grow your audience, and get paid for your work - starting Feb 15.

If you’re ready to transform your 2026 and finally turn your creativity into a business, this program is for you.

Guided by two mentors - Jana (@straightouttalens) and Leni (@lenigruber) - you’ll develop a clear visual style, learn how to create content that performs, direct shoots with confidence, master your editing, and build a portfolio brands actually want to book.

And yes - you will send your first real outreach messages before the program ends.

 

 

What You’ll Learn

  • Develop your signature style and creative identity

  • Grow your audience through powerful content & personal branding

  • Plan and direct story-driven shoots with confidence

  • Master editing, film-inspired looks, and consistent aesthetics

  • Build your portfolio & pitch deck

  • Learn pricing, outreach, and how to work with brands

What’s Included

  • 6 deep-dive live calls 

  • 20-minute private coaching call

  • 12 weeks of WhatsApp support with personal Loom feedback

  • Worksheets, guides, resources & weekly challenges

  • Small group of 10 people for real feedback and accountability

This Program Is for You If…

  • you take stunning photos but nobody sees them

  • you have no idea how to find your style

  • you want to work with brands but don't know where to start 

  • you need structure, guidance, and real feedback

  • you are tired of going in circles 

  • you’re ready to treat your creativity like a business

After 12 Weeks You Will…

  • have a strong visual style

  • create content that actually performs

  • have your first professional portfolio

  • have sent real brand outreach messages

  • feel confident charging for your work

  • be part of a creative community

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THE MODULES

  • 01: Niche, Style & Mindset

    Find your signature style and creative identity. Discover what makes your work uniquely yours, define your visual style, and set intentional goals for your creative journey.

  • 02: Grow Your Audience & Personal Branding

    Create content that performs and builds connection. Learn how to shoot high-performing content, show personality and grow your audience.

  • 03: Creative Direction & Shooting

    From concept to shoot - learn the full creative process. Master how to prepare, direct, and execute shoots: guiding models, creating movement, building concepts, and shooting story-driven sets.

  • 04: Editing Deep Dive

    Develop a signature edit that makes your work stand out. Lightroom, color theory, film looks, presets - everything you need to create consistent edits and a recognizable visual aesthetic.

  • 05: Photography Business & Brand Work

    Monetize your skills and work with brands. Learn how to price your work, build packages, pitch hotels and brands, and create a strong portfolio that gets you booked.

  • 06: Final Session & Portfolio Review

    Personalized feedback and your roadmap forward. A private review session to refine your portfolio, answer your questions, and map out your next steps as a photographer and creator.

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don't know if it's the right fit?

In this short call, we’ll explore where you’re at, what you dream of creating, and whether Shoot Your Shot is the program that can give you the confidence, guidance, and momentum to actually bring it to life.

Book a Call

MEET YOUR HOSTS

Creative Director & Photographer

Jana

Jana's signature look is instantly recognisable - bold, intentional, and funky. She has worked with international brands like VANS, IKEA, and Carlsberg, and helps individuals develop a strong visual identity, direct shoots confidently, and refine their entire creative process. With a background in education, passing on her skills isn't just what she does - it's what she loves.

Her superpower: elevating your eye, your composition, your style - so your work finally looks like YOU.

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Content creator & Photographer

Leni

Leni has spent the last four years shooting around the world and working with brands like TUI, Ibis Hotels, Google, Fujifilm, W Hotels and The Ritz Carlton. She knows exactly how to turn visuals into storytelling, storytelling into engagement, and engagement into paid work.

Her superpower: making content feel alive - and showing you how to build a creator business that actually works.

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FAQ – All Your Questions, Answered

Who is this course for?

For photographers and creators who take great photos but want to build a clear style, grow their audience, and start getting paid by brands and clients.

Do I need to be advanced to join?

No. You just need basic photo knowledge and the desire to grow. We guide you through everything: shooting, editing, branding, and business.

What equipment do I need?

A camera (or to start even a phone with good quality), Lightroom (mobile or desktop), and access to Instagram. That’s it.

How much time do I need per week?

Around 2–4 hours for calls, assignments, and posting challenges. You’ll see the biggest results if you stay consistent, but everything is designed to fit into a busy life.

How many people join the program?

We limit the group to 10 participants so everyone gets real feedback, personal attention, and support.

Will I get personal feedback on my work?

Yes. You’ll receive feedback during the calls + personal Loom reviews on your assignments throughout the 12 weeks.

Will I have a finished portfolio at the end?

Yes. Building your portfolio is a core part of the program. You’ll create your own portfolio and pitch deck with our guidance.

Are the calls recorded?

Yes. All calls are recorded and uploaded so you can rewatch anytime.

Is there a payment plan?

Yes, you can pay in 2–3 installments. Send us an email and we will find a way to make it work.

AGBs