Your work is good. Your business isn't - yet.
A 12-week program for photographers & content creators who are done guessing - and ready to get paid. Round 3 - starting October 18th
You already have the skills. Now it’s time to build something that actually works.
- finally have a style that feels like you - not a mix of everyone you admire
• Send a pitch and actually believe it’s worth replying to. - Work with the clients you actually want to work with.
• charge what you're worth without feeling like you need to justify it
• go from "I do photography & content" to "this is my business"
ROUND 3 STARTS OCTOBER 18TH
12 weeks of mentorship
Live calls every 2nd Sunday · 10AM CET
Maximum 10 spots
You’re not a beginner anymore.
But you’re also not where you want to be.
You shoot. You create. You post.
Maybe you’ve already worked with your first brands or clients.
But somehow…
→ clients still don’t come consistently
→ pricing still feels unclear
→ you overthink pitching - or avoid it completely
→ your Instagram looks good, but doesn’t really lead anywhere
→ your portfolio feels a little random
→ you know your work is good, but your business isn’t growing the way you want it to
And deep down you know:
this could be so much more.
the real problem?
You don’t need more talent. You need structure.
Most creatives stay stuck in this stage for years. Not because they’re not talented enough or because their work isn’t good enough.
But because nobody ever taught them how to turn their creativity into a business.
How to position themselves. How to price their work. How to approach clients. How to create a portfolio that actually sells what they do. How to stop waiting for opportunities - and start creating them.
That’s exactly what Shoot Your Shot is for.
After Shoot Your Shot, you will…
- know exactly what you offer (and who it’s for)
- have clear, confident pricing
- actually send pitches without overthinking
- understand how to use Instagram as a tool (not a guessing game)
- show up with direction, not confusion
You stop “trying” - and start building something real.
Trusted by 50+ photographers & creators
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"I landed my first paid job with a 2000€ pay check."
"I landed my first official deal as a photographer on a retreat in Morocco. And a two-day content shoot with a 2000€ paycheck. " -Ronja
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"Now I feel like I can actually do this."
"Before SYS I had absolutely no idea about contracts, pitching, or pricing. Photography was still a hobby. Now I feel like I can actually do this." -Laura
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"SYS finally gave me the clarity I needed"
"I felt lost, overwhelmed, and kept comparing myself to people who are nothing like me. SYS finally gave me the clarity I needed." -Nicole
SHOOT YOUR SHOT IS NOT ANOTHER ONLINE COURSE.
It’s a live, hands-on 12-weeks program where you build your creative business in real time - with direct feedback on your work, your content, your pitches. You get live calls, personalized guidance, and all the tools you actually need to land clients, price confidently, and grow sustainably.
WHAT'S INSIDE SYS
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6 LIVE GROUP CALLS
Every two weeks we come together to dive deeper into the modules, answer questions and work through what’s happening in your business in real time.
*Round 3 starts October 18th. Live calls take place every second Sunday at 10AM CET. Can’t join one live? Every call will be recorded. -
1:1 CALL WITH US
You’ll get a private 20-minute call with us to talk through your personal situation, goals and next steps.
Whether it’s your positioning, portfolio, pricing, pitching or simply figuring out what to focus on next, this is your space to get clarity and leave with a clear direction. -
PERSONAL LOOM FEEDBACKS
We don’t want you to just watch the modules and call it a day. That’s why you’ll get weekly tasks designed to make you actually implement what you’re learning.
You submit your work, and we’ll give you personal Loom feedback so you know exactly what’s working, what needs improvement and what your next step should be.
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MAXIMUM 10 PEOPLE
SYS is intentionally small so we actually know who you are, what you’re working on and where you’re stuck.
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WHATSAPP SUPPORT
Questions don’t only appear during live calls. You’ll have access to our group throughout the mentorship for support, feedback and accountability.
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ALUMNI COMMUNITY
The mentorship might last 12 weeks. The community doesn’t.
You’ll stay connected with other SYS creatives even after your round ends.
THIS ISN’T JUST ABOUT TAKING BETTER PHOTOS. You’re building the foundation of your creative business.
By the end of the 12 weeks, you’ll have:
→ a clear creative direction and positioning
→ a recognizable personal brand
→ a stronger, more intentional portfolio
→ clear offers and pricing
→ a pitching strategy you can actually use
→ systems for outreach and follow-ups
→ a better understanding of brand work & negotiations
→ an Instagram strategy that supports your business
→ a clear plan for what to focus on next
And most importantly:
you’ll understand why you’re doing what you’re doing.
AND YES, YOU GET THE ACTUAL TOOLS WE USE.
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pricing calculator
Stop randomly picking a number and hoping it sounds reasonable. Our pricing calculator helps you understand what actually goes into your rates and gives you a clear foundation for pricing your work.
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PITching templates
Plug-and-play templates to land brand deals - clear, confident, and actually get replies.
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PITCHING TRACKER
Keep track of your outreach, follow-ups, and deals - so nothing slips through the cracks.
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workbooks & weekly tasks
Step-by-step guidance to actually implement everything - not just learn, but take action every week.
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content planner
A simple system to stay consistent and never run out of ideas - built for growth, not burnout.
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financE PLANNER
Get clarity on your income, expenses, and goals - and start treating your creative work like a real business.
WHO WE ARE
WHO WE ARE
Hey, we’re Leni (@lenigruber) & Jana (@straightouttalens).
And we’ve been exactly where you are.
- undercharging
- feeling weird about pricing
- saying yes to jobs that didn’t feel right
Today, things look very different.
Between us, we’ve worked with brands including Vans, IKEA, Carlsberg, TUI, Google, Fujifilm, W Hotels and The Ritz-Carlton.
We’ve built creative businesses around photography, content creation, social media and brand work.
And inside SYS, we’re sharing what actually helped us get there.
Not the polished version, but the ACTUAL version. What worked. What failed. What we learned.
And what we’d do differently if we had to start again today.
DON'T JUST HEAR IT FROM US:
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RONJA
"I absolutely LOVED the Pitching module! It brought everything together. I could combine my marketing knowledge, design, aesthetics, and storytelling to create pitches for my favourite brands and hotels. The creative possibilities felt endless, and thanks to all the real examples, templates, and guidance from Leni & Jana, it was so easy to put everything into practice.
I've taken a lot of online courses, but SYS has been one of the best investments I've ever made. You can truly see how much time, thought, and love went into every single detail. I also loved how openly you shared your personal experiences - it added so much value and made everything feel incredibly genuine."
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LAURA f.
"SYS gave me a level of clarity that's honestly hard to describe - and that was exactly what I was hoping for. I learned so many small things that ended up making a huge difference, and for the first time, I truly felt like I knew what I was doing.
The Pitching module especially changed everything for me. It helped me understand how to start building real connections with my audience and potential clients, and I feel like my skill set has grown immensely. Even more than that, my mindset completely shifted from day one, and the motivation I gained was incredible.
The community was another highlight. Even though many of the girls were further along than I was, I never felt like I was behind. Everyone was so supportive and inspiring, and it genuinely felt like we were growing together."
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NICOLE
@alliebuntig"The Pricing & Pitching modules were incredibly valuable - especially all the tools, templates, and real-life examples you shared. They completely changed the way I think about my business.
It's hard to put into words just how much this course shifted my mindset. I honestly didn't expect it to hit me this hard (in the best way possible). From the very first call, I had so much drive, motivation, and excitement. I was constantly full of new ideas, goals, and plans for my business.
Since joining SYS, I've grown my Instagram account, set clear business goals, landed an ongoing social media management client, reduced my hours at my day job, and I'm even registering an advertising agency business alongside my current work.
It was intense in the best possible way because it challenged me to rethink so much, but I loved every minute of it. I looked forward to every session and couldn't be happier to be part of this community."
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LAURA
"Before SYS I never knew where to start with pitching. It felt really time-consuming, so I kept overthinking it and was scared of doing it wrong. I also thought €500 for a 4-hour shoot was already a high rate.
Now, I'd just go for it. I have a much better understanding of pitching, and instead of overthinking, I'd apply what I've learned. Pricing was a huge eye-opener too. I realised how many costs I wasn't including before, and I now feel much more confident charging higher rates.
My biggest takeaway was understanding everything that actually goes into my pricing. There were so many things I didn't even know I could charge for.
Even if you're already good at what you do or have taken courses before, it's always worth learning more. You'll always gain new knowledge, especially in the areas where you still lack confidence."
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SOPHIE
"The Pricing & Pitching course was a total eye-opener. It gave me a clear understanding of what I can actually charge, what's considered industry standard, and how to confidently pitch myself instead of waiting for opportunities to come to me.
Before joining, I hadn't even registered my business and felt completely overwhelmed. I had no idea how to price my work or find clients. Since the course, I've registered my business, sent my first invoices, raised my prices, had my highest offer of €450 accepted, and confidently sent out a €950 proposal - something I never would have done before. It gave me the clarity and confidence to finally treat my photography like a real business." -
LENA
"I never really knew how to pitch in a way that made me stand out. I would just message brands saying I'd love to work with them. Learning how to pitch the value I can bring completely changed my perspective and made my work feel much more valuable.
Now, I spend more time researching brands, figuring out what they're missing, and thinking about what I can offer them. It has helped me come up with so many creative ideas.
My biggest aha moment was the pricing formula. I had never approached pricing that way before, and it gave me much more clarity.
If you have great ideas but don't know how to sell them, this module gives you the strategy and confidence to do it."
BECKY // ROUND 2
Sophie // Round 1
The exact SYS roadmap / 6 MODULES
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01: Your Creative Direction
Find your niche without putting yourself into a box. We’ll define your positioning, creative direction and signature style - so your work feels likeyou, stands out and attracts the kind of clients you actually want to work with.
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02: Build a Brand People Remember
Turn your skills into a personal brand people recognize, remember and want to follow. We’ll dive into personal branding, Instagram, content strategy and audience growth - and show you how to build an online presence that actually supports your business.
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03: Create Work That Gets You Hired
Learn how to create with intention instead of just creating “pretty content”. From creative direction and shooting to building a strong portfolio, you’ll learn how to create work that shows what you can do - and makes brands want to hire you.
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04: Make Your Work Recognizable
Develop a visual identity that makes your work unmistakably yours. We’ll dive deeper into editing, consistency and finding your own visual language - so people can recognize your work before they even see your name.
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05: Turn Your Skills Into a Business
This is where creativity meets business. We’ll cover pricing, offers, pitching, brand collaborations, negotiations and client work - so you know what to charge, how to approach dream clients and how to turn your skills into consistent paid work.
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06: Your Next-Level Roadmap
Time to bring everything together. You’ll get individual feedback on your work, portfolio and business, identify what’s currently holding you back and leave SYS with clear next steps - so you know exactly what to focus on after the mentorship ends.
This is intentionally small.
We keep this program limited to 10 spots.
Because we want to:
- give real feedback
- actually support you
- and not just be another course you buy and never finish
Once it’s full, it’s full.
NOT SURE YET, IF IT'S THE RIGHT FIT?
SO, ARE Ready to stop treating this like a side project?
SHOOT YOUR SHOT — ROUND 3
12 weeks of mentorship
6 live group calls
1:1 session
Personal Loom feedback
WhatsApp support
All modules & resources
Lifetime access to the alumni community
Maximum 10 participants
PRICE: EARLY BIRD 1790€ until 20th October
after: 1990€
Payment plan available. email us at hello@sys-community.com
Round 3 starts October 18th.
Dates: October 18, 2026 / November 1, 2026 / November 15, 2026 / November 29, 2026 / December 13, 2026 / January 10, 2026 (*if you can't join live - calls are recorded)
If you know you’re meant for more than this… it's time to shoot your shot
LETS GO
ALL YOUR QUESTIONS ANSWERED
Who is this course for?
For photographers and creators who take great photos but want to build a clear style, grow their audience, and start getting paid by brands and clients.
Do I need to be advanced to join?
No. You just need basic photo knowledge and the desire to grow. We guide you through everything: shooting, editing, branding, and business.
What equipment do I need?
A camera (or to start even a phone with good quality), Lightroom (mobile or desktop), and access to Instagram. That’s it.
How much time do I need per week?
Around 2–4 hours for calls, assignments, and posting challenges. You’ll see the biggest results if you stay consistent, but everything is designed to fit into a busy life.
Will I get personal feedback on my work?
Yes. You’ll receive feedback during the calls + personal Loom reviews on your assignments throughout the 12 weeks.
Will I have a finished portfolio at the end?
Yes. Building your portfolio is a core part of the program. You’ll create your own portfolio and pitch deck with our guidance.
Are the calls recorded?
Yes. All calls are recorded and uploaded so you can rewatch anytime.
Is there a payment plan?
Yes, you can pay in 2–3 installments. Send us an email and we will find a way to make it work.