Your work is good. Your business isn't - yet.
A 12-week program for photographers & content creators who are done guessing - and ready to get paid. Starting May 24th.
You already have the skills. Now it’s time to build something that actually works.
- finally have a style that feels like you - not a mix of everyone you admire
• send a pitch and actually believe it's worth replying to
• work with your dream clients
• charge what you're worth without feeling like you need to justify it
• go from "I do photography" to "this is my business"
Starts May 24 | 10 spots* | Payment plan available
*3 spots left
You’re not a beginner anymore.
But you’re also not where you want to be.
You’ve already started.
You shoot. You create.
You post.
But…
- clients don’t come consistently
- pricing still feels unclear
- you overthink pitching (or avoid it completely)
- your work is good — but your business isn’t growing
👉 And deep down, you know:
this could be so much more.
the real problem?
You don’t need more talent. You need structure.
Most creatives stay stuck here for years.
Not because they’re not good enough —
but because no one taught them how to turn this into a business.
👉 That’s exactly what Shoot Your Shot is for.
After Shoot Your Shot, you will…
- know exactly what you offer (and who it’s for)
- have clear, confident pricing
- actually send pitches without overthinking
- understand how to use Instagram as a tool (not a guessing game)
- show up with direction, not confusion
You stop “trying” - and start building something real.
SHOOT YOUR SHOT IS NOT ANOTHER ONLINE COURSE.
It’s a live, hands-on 12-weeks program where you build your creative business in real time - with direct feedback on your work, your content, your pitches.You get live calls, personalized guidance, and all the tools you actually need to land clients, price confidently, and grow sustainably.
Inside the program:
- 6 live group calls (every 2 weeks)
- 1:1 call with us (20 minutes)
- direct feedback via Loom
- small group (max. 10 girls)
- WhatsApp group for daily support
- alumni community for long-term growth
INCLUDED TOOLS & RESOURCES
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pricing calculator
Price your work with confidence - no more guessing or undercharging. Know exactly what to charge based on your level and goals.
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PITching templates
Plug-and-play templates to land brand deals - clear, confident, and actually get replies.
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PITCHING TRACKER
Keep track of your outreach, follow-ups, and deals - so nothing slips through the cracks.
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workbooks & weekly tasks
Step-by-step guidance to actually implement everything - not just learn, but take action every week.
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content planner
A simple system to stay consistent and never run out of ideas - built for growth, not burnout.
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financE PLANNER
Get clarity on your income, expenses, and goals - and start treating your creative work like a real business.
This is about building a business.
You get:
- both sides: photography and content creation
- real experience (not just theory)
- honest insights (including real prices)
- direct, personal support
- a small group where you’re actually seen
We don’t hold back.
And that’s why it works.
WHO WE ARE
WHO WE ARE
Hey, we’re Leni (@lenigruber) & Jana (@straightouttalens).
And we’ve been exactly where you are.
- undercharging
- feeling weird about pricing
- saying yes to jobs that didn’t feel right
Today, things look very different.
We’ve worked with brands like Vans, IKEA, Carlsberg, TUI, Google, Fujifilm, W Hotels & The Ritz-Carlton - and turned our creative work into a real, sustainable business.
And this is exactly what we’re sharing in this masterclass.
No gatekeeping. No BS.
Just real insight.
WE HELPED 50+ CREATORS
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SOFIA
@shotby.sofI was immediately inspired by the lifestyle they had built, getting paid to create and travel. They helped me return to the basics of photography and taught skills that go far beyond just hitting record on a phone. Before, I wasn’t comfortable posting on social media, but now I feel confident, clear, and excited to share my work.”
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Theresa
@theresareisinger“Their ability to teach complex techniques in a simple, hands-on way is unmatched. I gained invaluable skills, from mastering light and composition to understanding how to build a strong brand and get clients. They helped me see photography, videography, and social media from both a creative and entrepreneurial perspective. It completely leveled up the way I approach my work.”
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ALLIE
@alliebuntig“Joining this program ended up being one of the best decisions I’ve made. I had never even picked up a camera before, but they made everything accessible and approachable. They met each of us exactly where we were and created an environment where everyone could grow. Beyond the technical side, they taught the business of content creation and how to think like a creator.”
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MATT
@adventurematt“Working with Leni was one of the most impactful learning experiences I’ve had. I’ve never gotten much out of traditional courses or YouTube videos, but learning directly from her, getting real-time feedback, and seeing exactly how to improve was next-level. Everything was hands-on and practical from shooting to editing. I connected with incredible people and left feeling inspired, more confident, and way more capable creatively. I’m still applying what I learned every day.”
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George
@georgevisuals“My favorite part was trading ideas on gear, editing, and storytelling with others in the group because it gave me fresh perspective and sharpened my process. If you’re serious about content and want to grow with people who get it, this is the place to be.”
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Lina
@goodlifeseekerss“I came in not knowing how to use my camera at all. It had been sitting in a box for two years, and every YouTube tutorial felt overwhelming. I felt completely supported as a beginner. Beyond the technical skills, I gained confidence filming in public and stopped caring so much about outside opinions. Since then, I’ve been creating consistently and even started building my own content brand. I would recommend working with them to anyone, beginner or not.”
This is intentionally small.
We keep this program limited to 10 spots.
Because we want to:
- give real feedback
- actually support you
- and not just be another course you buy and never finish
Once it’s full, it’s full.
NOT SURE YET, IF IT'S THE RIGHT FIT?
THE EXACT MODULES:
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01: Niche, Style & Mindset
Find your signature style and creative identity.Discover what makes your work uniquely yours, define your visual style, and set intentional goals for your creative journey.
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02: Grow Your Audience & Personal Branding
Create content that performs and builds connection.Learn how to shoot high-performing content, show personality and grow your audience.
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03: Creative Direction & Shooting
From concept to shoot - learn the full creative process.Master how to prepare, direct, and execute shoots: guiding models, creating movement, building concepts, and shooting story-driven sets.
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04: Editing Deep Dive
Develop a signature edit that makes your work stand out.Lightroom, color theory, film looks, presets - everything you need to create consistent edits and a recognizable visual aesthetic.
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05: Photography Business & Brand Work
Monetize your skills and work with brands.Learn how to price your work, build packages, pitch hotels and brands, and create a strong portfolio that gets you booked.
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Final Session & Portfolio Review
Personalized feedback and your roadmap forward.A private review session to refine your portfolio, answer your questions, and map out your next steps as a photographer and creator.
INVESTMENT
€1500
or 3 monthly payments available
This is for you if you’re ready to take this seriously.
(Not just “try it”.)
LETS GO
ALL YOUR QUESTIONS ANSWERED
Who is this course for?
For photographers and creators who take great photos but want to build a clear style, grow their audience, and start getting paid by brands and clients.
Do I need to be advanced to join?
No. You just need basic photo knowledge and the desire to grow. We guide you through everything: shooting, editing, branding, and business.
What equipment do I need?
A camera (or to start even a phone with good quality), Lightroom (mobile or desktop), and access to Instagram. That’s it.
How much time do I need per week?
Around 2–4 hours for calls, assignments, and posting challenges. You’ll see the biggest results if you stay consistent, but everything is designed to fit into a busy life.
Will I get personal feedback on my work?
Yes. You’ll receive feedback during the calls + personal Loom reviews on your assignments throughout the 12 weeks.
Will I have a finished portfolio at the end?
Yes. Building your portfolio is a core part of the program. You’ll create your own portfolio and pitch deck with our guidance.
Are the calls recorded?
Yes. All calls are recorded and uploaded so you can rewatch anytime.
Is there a payment plan?
Yes, you can pay in 2–3 installments. Send us an email and we will find a way to make it work.