the conversation the industry has been avoiding. Live. Free. May 10th.
The transparent pricing masterclass for photographers & content creators.
This free live masterclass will show you
- how to confidently set your prices
- why you’re currently undercharging
- and what your work should actually cost
10.05 | 10AM CET | Replay available for 48h
Do you feel uncomfortable sending your prices?
You’re not alone.
- you adjust your price based on the client
- you’re scared of being “too expensive”
- you constantly compare yourself to others
- sometimes you even work for free
And at some point you start wondering:
Why am I not actually making money from this?
👉 Truth is:
It’s not your talent.
You were just never taught how pricing actually works.
You’re not the problem. The industry is.
The photography & creator space is completely distorted.
- prices are kept secret
- undercharging is normalized
- “exposure” is still a currency
And that’s exactly what we’re changing.
This masterclass is not a sales pitch.
It’s the honest conversation this industry has been avoiding.
WHAT YOU’LL LEARN
Here’s what you’ll walk away with:
- how to calculate your real minimum rate
- what you’re actually selling (hint: not just time)
- the factors that influence your price (usage, experience, etc.)
- real examples from actual paid jobs
- how to communicate your price without feeling weird
👉 No fluff.
👉 Just things you can apply immediately.
We’re sharing our real numbers.
No ranges.
No “it depends.”
We’ll show you real jobs.
Real pricing.
And exactly how we calculated it.
This is the part no one usually talks about.
This is for you if you…
- are a photographer or content creator
- want to actually make money with your work
- feel unsure about your pricing
- want to be taken seriously
- are done working below your value
Whether you’re just starting or already booking clients - this matters.
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Who we are
Hey, we’re Leni (@lenigruber) & Jana (@straightouttalens).
And we’ve been exactly where you are.
- undercharging
- feeling weird about pricing
- saying yes to jobs that didn’t feel right
Today, things look very different.
We’ve worked with brands like Vans, IKEA, Carlsberg, TUI, Google, Fujifilm, W Hotels & The Ritz-Carlton - and turned our creative work into a real, sustainable business.
And this is exactly what we’re sharing in this masterclass.
No gatekeeping. No BS.
Just real insight.
What the masterclass looks like
- our story: then vs now
- why most creators undercharge
- the pricing framework (this is the core)
- our real numbers
- live Q&A
50 minutes that will change what you charge.
"OK but... WHY ARE YOU DOING THIS?"
Because the industry only gets better if we all start charging more. Right now, undercharging is the norm - and it’s hurting everyone.
Lower prices attract worse clients, normalize bad budgets, and keep the entire industry stuck.
BUT - The more people know their worth and price accordingly, the more everything shifts. Better clients. Better budgets. More respect for the work.
This isn’t just about you. It’s about raising the standard for everyone.
And that starts with transparency.
Important to know:
- being live = best experience (Q&A + energy)
- replay available for 48h only
- after that, it’s gone
👉 This is not evergreen content.
👉 It’s a one-time event.
If even one photographer starts charging more after this…it was worth it.
This is bigger than a workshop.
It’s about more transparency.
More confidence.
And a fairer industry.
Date: May 10th, 2026 10AM CET | Spots: Limited to 100 | Investment: €0